Our Brand
ABOUT US
CONCEPT - Regardless of gender, put aside trends, break boundaries.
AESTHETICS - Beauty no limits. Time has no direction, and beauty has no set route. We hope that aesthetics is free, and we hope that true beauty can be seen.
SELF - Time does not stop, and the exploration of self will not stop. The road of exploration is as changeable as the route of the second and minute hands. Every time you lower your head and raise your wrist, affirm the current self.
QUALITY - The family of our brand founder has been deeply involved in the watch industry for 10 years. We have accumulated and pursued quality. We are committed to polishing wearable eternity, rather than the perishable decorations of the consumer era.
BRAND STORY
SANS ARRÊT means "no stop" in French, and time never stops.
Before humans, dinosaurs were the overlords of the earth. After billions of years, the earth changed hands; from primitive tribes to modern society. With the advancement of science and technology to this day, humans have not yet completed their exploration of the universe and time. Hawking said in "A Brief History of Time": "Whether time has a beginning and an end depends on whether we can find a complete theory of the universe." For every ordinary person like us, exploring the mysteries of the universe is too grand. To this day, the time machine has not been invented after all.
Sundials, water clocks, hourglasses, church bell towers, Harrison marine clocks, pocket watches, watches, quartz watches, atomic clocks, smart watches. The evolution of clocks and watches not only represents the evolution of human civilization, but is essentially the process of human beings trying to conquer time and quantify time. The original invention of this type of tool was used by people to anchor their own position in the vague flow of time. The word "now" is more used to find the coordinates of the present in the long river of time, measure the past and the future, recognize the present and even control oneself.
Time sustained, Not consumed. Non-stop is the characteristic of time, its beauty and cruelty are fully displayed here, time will not stop for anyone. Time does not stop, and exploration does not stop.
